08:00 Registration, Refreshments and Networking
08:45 Conference inauguration
08:50 Chairman’s welcome and opening remarks
The cinema construction landscape in KSA
09:00 Cinema landscape in KSA and welcome note

Mr. Bader Alzahrani, Chief Executive Officer, General Commission for Audiovisual Media (GCAM)
09:10 Opening panel discussion: What are the venue selection criteria for leading cinema exhibitors?
  • Key parameters that is considered while shortlisting venues
  • Identifying the right location within a mall that is suitable for both the exhibitor and the mall owner
  • Analyzing the surrounding market place to decide the capacity and kind of cinemas
  • Project plans in 2-5 years and its road map
Moderator:
Paul Schwarz, Partner & Principal, Design Confidence – Acoustics

Panelist:
Arpan Dutta, Head of Operation, Empire Cinemas
Sunil Puthan Veettil, Managing Director, Carnival Cinemas
Mohamed Al Hashemi, Country Manager, Kingdom of Saudi Arabia, Majid Al Futtaim Ventures LLC
Senior representative, Fawaz Alhokair Group
09:40 Panel discussion: How to build new cinema facilities in KSA?
  • What’s done so far?
  • Discussing the general cinema licenses and regulations
  • Understanding the market considerations to choose between building standalone cinemas, multiplexes and cinemas embedded into an existing entertainment hub
  • Understanding the regulatory framework, processes and gender accessibility
  • Complying with the fire and safety regulations
Moderator:
Paul Schwarz, Partner & Principal, Design Confidence – Acoustics

Panelist:
Kamal Al Nuaimi, Head of Registry and Information, General Commission for Audiovisual Media (GCAM) Jack Muffoletto, Owner, TK Architects International
Dany Daoud, Chief Executive Officer, DNA
Anthony Abouzeid, Senior Interior Architect, Chapman Taylor

10:10 How modular structures can help accelerate standalone cinemas/ multiplexes existence in KSA?
  • High quality and sustainable build.
  • Fast lead times compared to standard permanent construction.
  • Flexibility to situate complexes in prime/ unique locations.
  • Turn key solutions
Waleed Khaled, Regional Sales Director, Losberger De Boer

10:30 Awards and recognitions
10:40 Networking coffee break
11:20 Cinema solutions with a difference
  • Use of Technology from Design to Build
  • Design and Engineering Expertise
  • Strategy Partnership 
Arun Govind, Chief Executive Officer – Interior Fit out and Joinery (Oman), S&T Interiors & Contracting
11:40 Construction Detailing for Cinemas: Closing the knowledge gap between contractors and suppliers.
Ryan Arbabi, Technical Director, Farrat Isolevel Ltd.
12:10 Designing unique and creative theming of cinema venues that stand out from competition
  • Meeting the requirements of the mall fit-out guide and operator guidelines while customizing
  • How can cinemas differentiate itself through the development of unique and innovative concepts and experiences while catering to its guests’ preferences?
  • Balancing design and customization requirements with feasible day to day operational costs
Eranna Yekbote, Chief Architect, ERA Architects
12:30 Networking coffee & prayer break
13:20 Redesigning existing entertainment hubs to embed cinemas
  • The importance of undertaking technical due diligence to select a suitable cinema location
  • Key cinema design criteria
  • Coordinating existing base build modifications with the cinema design
  • Code compliance – civil defence and municipality
Michael Hilton, Associate, Project & Development Services – KSA, Jones Lang Lasalle
13:50 Panel Discussion: Repurposing existing malls to accommodate multiplexes
  • Identifying the right location that is win-win for both the mall and the operator
  • Finding the right choice between expansion and repurposing for your facility
  • Understanding the complications involved in fitting a cinema into low roof spaces within the mall
  • Innovating to create the large pillar-less spaces required for cinemas
Moderator:
Dany Daoud, Chief Executive Officer, DNA

Panelist:
Paul Schwarz, Partner & Principal, Design Confidence – Acoustics
Abdulmajed Al Jamal, Leasing Director, Jeddah Park
Klimis D. Mavridis, Chief Executive Officer, Acoustic Developers
Asim Lanker, Associate Director, Al IDI Interior
14:20 Closing remarks by the conference chairman
14:30 End of day one and networking luncheon
08:00 Registration, Refreshments and Networking
08:50 Chairman opening remarks
Collocating complimentary attractions for maximum profitability
09:00 Panel discussion: Future of Saudi cinemas

Panelist:
Mohammed Obaidullah, Head of Compliance and Control, General Commission for Audiovisual Media (GCAM)
Nicolas Torloting, Chief Operating Officer, Front Row Filmed Entertainment
09:30 Redesigning a mall to cater to the new inclusions
  • How to effectively switch functions for inclusive development
  • Meeting the fire safety demands of cinemas  
  • Finding ways to strategically include additional exits, entries, toilets, lifts, parking, to handle timed foot falls
  • Reducing waiting times in the queues (food courts or ticketing) through appropriate design of Lounges, toilets, traffic flow, food counters etc.
Phil McArthur, Founder and Chairman, McArthur + Company
10:00 Smart HVAC Systems for Cinemas
  • Different HVAC systems choices overview
  • Smart HVAC systems – A fine balance between comfort, low Electricity bills, demand control ventilation, reliability.
  • Life cycle cost comparison
Utpal Joshi, Regional Consulting Sales Manager, Daikin
10:20 Networking coffee break
Construction of Cinemas and advertising
11:00 How to meet project standards and deadlines in order to reduce rental losses during construction?
  • Identifying Local providers who can adapt to meet global standards required for cinema construction
  • How can you involve all the stakeholders at the design phase to improve delivery?
Luke Somerville, Director, Compass Project Consulting
11:30 Local Content : Cinema Material selection
Musbah Moqbel, Regional Marketing Manager, USG Boral Middle East
11:40 Panel Discussion: Material selection for different classes of cinemas while meeting budgetary constraints
  • Procuring cost effective local products meeting global standards 
  • Meeting the brand guidelines and customizing 
  • Identifying the right light-weight materials for cinemas embedded into existing mall structures
  • Re-engineering some of the local materials to meet global cinema standards
Moderator:
Karim Mansour, Specifications Lead, USG Boral Middle East

Panelist:
Luke Somerville, Director, Compass Project Consulting
Ryan Arbabi, Technical Director, Farrat Isolevel Ltd.
Dany Daoud, Chief Executive Officer, DNA
12:10 Car parks for cinemas and events: Challenges and solutions

Mohammed Khalil, The Operations & Engineering Manager, IDEX services
12:30 Networking coffee & prayer break
13:00 Entertainment for All
Sunil Puthan Veettil, Managing Director, Carnival Cinemas
13:30 Thought provoking open discussion: What will be the future in cinema design?

  • Will there be disruption in the design itself – look and feel of a cinema?
  • How will the new technology like AR/VR impact the design of cinemas?
  • What could be the future in cinema experience?
Paul Schwarz, Partner & Principal, Design Confidence – Acoustics
14:00 Closing remarks by the conference chairman
14:10 End of conference and networking luncheon
Post conference site-tour – The Roof Mall
Site tour lead by – Asad Samer M Mahmoud, Cinema Manager, VOX